Marketing; The Art Of Management And Shopping
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Book Marketing The Art Of Management And Shopping
Copyright reserved
The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
Marketing; The Art Of Management And Shopping
| Author: | Abd Alqader AlAli |
| Category: | Marketing Management [Edit] |
| Language: | Arabic |
| Publisher: | دار الصفدي |
| Release Date: | 01 Jan 2002 |
| Pages: | 136 |
| Rank: | 372,765 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
هذا الكتاب يتحديث عن فن الإدارة والتسوق وهو قسم إلى فصول تناول بها البدايات الأولى للماركيتنغ بين النظرية والتطبيق, تكوين نظام ماركيتنغ. وتحدث ثانيها عن البيئة الخارجية والداخلية وأثارها على نظام الماركيتنغ, مواضيع ماركيتنغ, موقع ومسؤوليات الإدراة لماركيتنغ. وتطرق ثالثها لموضوع المعلومات في نظام ماركيتنغ, سير المعلومات في نظام ماركيتنغ, أهمية الوقت في نظام معلومات ماركيتنغ. وفي الفصل الرابع عناصر مجموعة ماركيتنغ, أهمية ترتيب عناصر مجموعة ماركيتنغ, تنوع البحوث والأهداف في ماركيتنغ. وفي الفصل الخامس مجموعة ماركيتنغ في البيئة الخارجية وقوى التجديد, مجموعة ماركيتنغ والبيئة الاجتماعية, مجموعة ماركيتنغ والبيئة التسويقة. وفي الفصل السادس والأخير مبادئ الجودة ودقة العمل في ماركيتنغ, مجموعة ماركيتنغ والسلعة الجديدة, قائمة المراجع.
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Not available digitally or on paper through the Noor Library, it is for rating and review
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