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| Author: | Ayyad Fadl AlShaarawi |
| Category: | Family And Family Relationships [Edit] |
| Language: | Arabic |
| Publisher: | دار البشائر الإسلامية |
| Release Date: | 01 Jan 2009 |
| Pages: | 373 |
| Rank: | 495,627 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
يعالج هذا الكتاب صناعة الإعلان وفي شقّه الآخر يبحث في العلاقات العامة، كما أنه يُعنى ببحث وجهة نظر الإسلام في الممارسات العمليّة لهذين العنوانين المتخصصين، واللذين يتم تعلّمهما في الجامعات، ويتفوق في مجالهما أصحاب المواهب البارزة، وتمارسها شركات عملاقة على إمتداد العالم، والتي تبلغ إيراداتها مليارات الدولارات بما يوازي إيرادات كبريات الشركات الصناعية والتجارية، كما أن عدد العاملين فيها يصل إلى آلاف الأشخاص.
ويتناول الكتاب دور الشركات العملاقة التي تزداد قوّة بالإعلان وبالتالي تزداد الوكالات الإعلانية نفوذاً، بسبب تنفيذها لعقود الإعلان للشركات العملاقة على نطاق عالمي، فيتكامل هذا الأخطبوط الإحتكاري ليطبق بكل ثقله على بلدان العالم الإسلامي، ويدور البحث في بعض جوانبه على فتح الأعين جيداً على ما يحصل في ميدان العلاقات العامة تحت مسمّيات براقة خدّاعة، وتتطلب معرفة مخاطرها على الأمة.
ومن ناحية أخرى يتولى الكتاب تسليط الضوء على دور المنظمات الخاصة والحكومية المتخصّصة في العلاقات العامة، لتحقيق أهداف سياسية، وإقتصادية، وقدرة الحكومات على الإستفادة من سمعة تلك المنظمات وإختراقها للعديد من الدول التي يصعب إختراقها.
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