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| Author: | Ibrahim Abu Arqoub |
| Category: | Crimes Against Humanity [Edit] |
| Language: | Arabic |
| Publisher: | دار مجدلاوي للنشر والتوزيع |
| ISBN: | 9789957024239 |
| Release Date: | 01 Jan 2009 |
| Pages: | 292 |
| Rank: | 168,471 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
إن الإتصال الإنساني هو ضرورة إنسانية لتماسك الأفراد والجماعات والمجتمعات والشعوب، وهو القدرة على مشاركة الآخرين خبراتهم وأفكارهم وعقولهم ومعرفة حاجاتهم والعمل على إشباعها، وهو أيضاً عملية التفاعل الإجتماعي بين المتكلم والمستمع والمشاهد وبين الكاتب والقارئ.
والإتصال كذلك هو فن وعلم حديث يعتمد على غيره من المعلوم مثل علم النفس والإجتماع واللغة والفلسفة والسياسة، وهو فن التعامل مع الجمهور لكسب عقولهم وقلوبهم، وقد ظهر الإهتمام بهذا العلم بعد الحرب العالمية الثانية.
يهدف هذا المؤلّف إلى تزويد طلاب الإتصال (الإعلام) والعاملين في حقل الإتصال الإجتماعي والسياسي والصحي والزراعي والثقافي والتنموي والعسكري والإسلامي والعلاقات العامة بأحدث الأساليب والوسائل والمهارات اللازمة لإنتاج الرسالة الإتصالية المناسبة وإرسالها إلى الجمهور المستهدف المناسب بالوسيلة المناسبة وفي الوقت المناسب لتحقيق الهدف من الإتصال.
يقع هذا الكتاب في تسعة فصول: الفصل الأول: الإتصال الإنساني، والفصل الثاني: نماذج الإتصال، والفصل الثالث: تاريخ الإتصال، والفصل الرابع: أنواع الإتصال والفصل الخامس: عوامل نجاح الإتصال، والفصل السادس: عوائق الإتصال، والفصل السابع: الإتصال المقنع، والفصل الثامن: تخطيط الحملة الإتصالية (الإعلامية)، والفصل التاسع: يحتوي على تطبيقات متنوعة.
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