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Book Attachment
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The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
Attachment
| Author: | نير إيال |
| Category: | Business Management [Edit] |
| Language: | Arabic |
| Publisher: | جبل عمان ناشرون |
| Release Date: | 01 Jan 2021 |
| Pages: | 162 |
| Rank: | 36,856 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
النسخة العربية من كتاب: Hooked: How to build a habit forming products يتكلم الكتاب عن أمور مختصة ببناء منتجات وتطبيقات لا يمكن للناس تركها. ويجيب على بعض الأسئلة الهامة مثل: لماذا تحصل بعض التطبيقات على اهتمام كبير من الناس وأخرى تفشل؟ لماذا يدخل الناس إلى بعض التطبيقات بشكل يومي ويهملون غيرها؟ ويطرح في كتابه استراتيجية يسميها: استراتيجية التعلُّق التي تتحدث أربع مراحل: المحفزات: وهي ما يحرك سلوك المستخدم وتأتي على صورة خارجية وداخلية التجاوب العملي: حيث يؤدي المستخدم سلوكًا ما ترقبًّا للمكافأة المكافأة المتغيرة: لأنه ما يمكن توقعه لا يولِّد الرغبة. الاستثمار: حيث يقوم المستخدم بمنح شيء للمنتج أو التطبيق، مثل الوقت أو البيانات أو الجهد أو رأس المال الاجتماعي.
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