Whatever You Think, Think The Opposite
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Book Whatever You Think Think The Opposite
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The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
Whatever You Think, Think The Opposite
| Author: | Paul Arden |
| Category: | Unspecified Category [Edit] |
| Language: | English |
| Publisher: | Portfolio Trade |
| ISBN: | 1591841216 |
| Release Date: | 01 Jan 2006 |
| Rank: | 239,537 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Paul Arden
The Author Book Whatever You Think, Think The Opposite and the author of 1 another books.
was an influential author of several books on advertising and motivation including "Whatever You Think, Think The Opposite" and "It's Not How Good You Are, It's How Good You Want To Be" and a former creative director for Saatchi and Saatchi at the height of their advertising might.
for more go here http://www.paularden.com/editorials.html
Book Description
There have been many books written on good business practice. All eminently sensible. All based on logic, common sense and good manners. It is essential if you want to be a supermarket manager. But for those wishing to break new ground, it is not enough. Logic and common sense have a habit of leading us to the same conclusions. If you are going to make your mark on the world you have to start thinking differently. To think differently, you have to think illogically. "Whatever You Think Think The Opposite" looks at life the wrong way in a bid to explain the benefits of making wrong decisions.
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The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
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