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| Author: | Omar Bin Hamdo AlHammoud |
| Category: | Economy [Edit] |
| Language: | Arabic |
| Publisher: | دار شعاع للنشر والعلوم |
| ISBN: | 40018 |
| Release Date: | 01 Jan 2005 |
| Pages: | 678 |
| Rank: | 742,169 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
الوطن العربي طريق القوافل الذي يربط بين الشرق والغرب وهو معبر التبادل التجاري ومحوره منذ البدايات الاولى للحضارة الانسانية. ولقد جر الموقع الاستراتيجي للوطن العربي عليه الويلات والحروب خلال تاريخه الطويل. ومع افتتاح قناة السويس زادت أهمية الوطن العربي على نحو كبير. ومع سيطرة ظاهرة العولمة التي جعلت من العالم كله ميداناً للأنشطة الانسانية المختلفة ومنها التسويق الذي أصبح علماً له قواعده واسسه ومرتكزاته ومن هنا تأتي اهمية الكتاب الذي بين يدينا حيث أنه يعرض بأسلوب شيق وشامل المواضيع التالية: تعريف علم التسويق، الشركة وبنيها التسويقية، قوى البيع والمفاوضات، مزيج التسويق بما فيه المنتج والسعر والتواصل والتوزيع، السوق وسلوك المستهلك، التسويق الاستراتيجي بما في ذلك استراتيجية المنتجات والابداعات واستراتيجيات السوق، التخطيط والرقابة التسويقية والمعلومات ومصادرها وطرائق جمعها وتحليلها.
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