The Corona Effect... And Eight Other Delusions That Mislead Managers In The Business World
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Book The Corona Effect And Eight Other Delusions That Mislead Managers In The Business World
Copyright reserved
The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
The Corona Effect... And Eight Other Delusions That Mislead Managers In The Business World
| Author: | فيل روزنتسفيخ |
| Category: | Business Management [Edit] |
| Language: | Arabic |
| Publisher: | الدار العربية للعلوم ناشرون |
| Release Date: | 01 Jan 2008 |
| Pages: | 287 |
| Rank: | 572,872 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
تشكل الأوهام الخدّاعة معظم معلوماتنا في عالم الأعمال ، وقد تجسدت في أخطاء في المنطق وعيوب في الأحكام شوهت فهمنا للأسباب الحقيقية وراء أداء الشركات ، والمؤلف في كتابة هذا نزع القناع عن الأوهام الشائعة في عالم الشركات إذ تؤثر هذه الأوهام في صحافة الأعمال وأبحاثها ودراستها الأكاديمية ، وأكثر الأوهام شيوعاً هو "تأثير الهالة" فحين ترتفع مبيعات وأوضاع شركة ما يستنتج الناس غالباً أنها تتمتع باستراتيجية سديدة وثقافة رائعة رشيدة وقائد ملهم يتميز برؤية ثاقبة وموظفين أكفاء موهوبين ، وحين يتراجع الأداء يستنتجون أن الاستراتيجية كانت خاطئة والثقافة راكدة والقائد أصبح متغطرساً والموظفين ركنوا إلى القناعة والقبول والرضى على الذات في الحقيقة ربما لم يتغير الكثير فأداء الشركة يُوجـِد هالة وهاجة تطوقنا وتشكل طريقة إدراكنا للاستراتيجية والثقافة والقيادة والموظفين .
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