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Book Legal Protection Of Trademarks Civil And Criminal

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Legal Protection Of Trademarks - Civil And Criminal
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Legal Protection Of Trademarks - Civil And Criminal

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Category: References, Encyclopedias, Atlases And Scientific Dictionaries [Edit]
Language: Arabic
Publisher: دار الفكر الجامعي
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Pages: 531
Rank: 376,818 No 1 most popular
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حقوق الملكية الفكرية هي حقوق تهدف غلى توفير الحماية في إبداع معين، ويشمل العلامات التجارية الملكية الصناعية، وحقوق المؤلفين، والعلامة التجارية هي الطريقة الوحيدة لضمان المنتج والمستهلك في وقت واحد فهي لها وظيفة هامة وأساسية، وهي أن تقوم بمنع اختلاط أي منتجات تحمل علامة تجارية معينة بمنتجات مشابهة تحمل علامة تجارية أخرى، كما تقوم بزيادة روابط الثقفة بين المستهلك وبين المنتج الخاص بتلك العلامة، كما أن العلامة تقوم بوظيفة أخرى وهي مترابطة مع فكرة التسويق سواء كان تسويق إلكتروني أو اي نوع من أنواع التسويق لكي تقوم بالترويج عن نفسها وعن منتجاتها.

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