Irrational Expectation
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Book Irrational Expectation
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The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
Irrational Expectation
| Author: | دان آريلي |
| Category: | Business Management [Edit] |
| Language: | Arabic |
| Publisher: | مكتبة جرير |
| Release Date: | 01 Jan 2015 |
| Pages: | 386 |
| Rank: | 547,829 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
عندما يتعلق الأمر باتخاذ القرارات في حياتنا نعتقد أننا نتخذ خيارات ذكية عقلانية ولكن هل نفعل ذلك حقا ؟ في هذه الطبعة الجديدة من هذا الكتاب يبطل دان آريلي الافتراضات الشائعة التي نعتنقها بطرق عقلانية على نحو جوهري وبداية من تناول القهوة وحتى التخسيس ومن شراء سيارة وحتى اختيار شريكة حياة رومانسية فاننا نسرف في انفاق المال ونقلل من تقديرنا للأشياء ونسوف باستمرار ولكن هذه السلوكيات المضللة ليست عشوائية ولاتافهة بل هي منظمة ويمكن توقعها مما يجعلنا لاعقلانيين بصورة يمكن التنبؤ بها انه كتاب رائع ومحفز للتفكير ومسل بقدر كبير.
Copyright reserved
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Not available digitally or on paper through the Noor Library, it is for rating and review
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