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كتب general translation theory as both macro micro level theories a bird s eye view 2025

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General Translation Theory as both Macro & Micro-level Theories, A Bird's Eye View, 2025 (كتاب)


General translation theory is often considered to address both macro-level and micro-level aspects of translation. It explores the broader context of translation, including the purpose of the translation Skopos theory, cultural and social factors, and the overall effect on the target audience. It also delves into the specifics of language and text, examining individual words, sentence structures, and stylistic choices.
Micro level refers to those translation techniques which are applied for short textual segments and are usually of a prescriptive nature. Meanwhile, the macro level refers to translation strategies as well as external factors that influence the decisions made by a translator and are of a descriptive nature.