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| Author: | Jim Collins |
| Category: | Administration [Edit] |
| Language: | Arabic |
| Pages: | 22 |
| File Size: | 437.25 KB |
| Extension: | |
| Creation Date: | 07 Aug 2016 |
| Rank: | 1,693 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
The Author Book Good To Great Book Summary and the author of 5 another books.
جيم كولينز Jim Collins تلميذ ومعلم لكبرى الشركات ذات التاريخ الطويل: كيف تنمو هذه الشركات؟ وكيف تحقق أعلى مستويات الأداء؟ وكيف تتحول الشركات الجيدة إلى شركات كبرى؟ حاز كتاب جيم كولينز Good to Great لقب الأفضل مبيعًا على مستوى البلاد، وأبرزته كبرى الصحف مثل فورتشن Fortune وذي إيكونوميست The Economist ويو إس إيه توداي USA Today وهارفارد بيزنس ريفيو Harvard Business Review.
كتاب “جيد إلى عظيم” ((Good To Great هو كتاب بيعت منه ملايين النسخ. مؤلف الكتاب هو جيم كولينز والذي عمل أستاذاً في جامعة ستانفورد الأميركية المعروفة، وهو يدير حالياً مركزه للأبحاث الإدارية. يتميّز الكتاب بأنه خلاصة بحث قام به فريق بقيادة جيم كولينز واستمر خمس سنوات.
والهدف من هذا البحث هو الوقوف على الأسباب التي تجعل الشركات تنتقل من المستوى الجيد إلى المستوى العظيم.
وكما كتب بيتر فز دراكرفي صحيفة “يو. أس.أي توداي” الأميركية أنه “كتاب لن يطيق المدير التنفيذي صبراً لشرائه”.
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