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| Author: | ماكس ماكومز ر. لانس هولبرت سبيرو كيوسيس واين وانتا |
| Category: | Cinema, Arts And Media [Edit] |
| Language: | Arabic |
| Pages: | 214 |
| File Size: | 4.6 MB |
| Extension: | |
| Creation Date: | 05 May 2013 |
| Rank: | 139,528 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
يعرف الرأي العام – من منظور ضيق – بأنه إجابات الناس عن أسئلة منظمي استطلاعات الرأي بشأن الأمور العامة ، إلا أن حقيقة الرأي العام أكثر تعقيداً من ذلك حيث تنطوي علي خليط دوار ودائم التغير من الأفكار والمشاعر والسلوكيات العرضية و تندرج التأثيرات التي تشكل هذه الخليط من خبراتنا في الطفولة إلي آخر ما نجربه من محادثات وأعظم هذه التأثيرات هو ذالك السيل من الرسائل التي تتلقاها من الأخبار اليومية وذلك هو محور هذا الكتاب : تأثير الإعلام الإخباري علي سلسلة النتائج التي تشكل وتحدد في مجملها الرأي العام ، فالعلاقة بين الإعلام الإخباري والرأي العام تعتبر عملية ديناميكية وسوف ندقق بشيء من التفصيل في كل مرحلة متضمنة هذه العملية التي تعتبر في غاية الأهمية بالنسبة للديمقراطية الفاعلة.
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