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| Author: | دعاء سمير حزه |
| Category: | Business Management [Edit] |
| Language: | Arabic |
| Publisher: | الدار العالمية للنشر والتوزيع |
| Release Date: | 10 Sep 2011 |
| Pages: | 348 |
| Rank: | 277,036 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
نظراً للعلاقة الوثيقة التي تربط بين السياحة والنقل الجوي كان من الطبيعي أن يتأثر كل منهما بالأزمات التي قد يتعرض لها أي منهما. ذلك أن قطاع السياحة حساس للغاية يتأثر بسرعة تكاد تكون فورية بما قد يطرأ من أحداث مفاجأة متصلة بالسياحة ذاتها أو بعيدة كل البعد عن المواقع السياحية.
وبالمثل يمكن القول أن صناعة النقل الجوي صناعة هشة تتسم بالقابلية للتأثر بالأزمات السياسية والاقتصادية والبيئية والأمنية. وإذا لم تتوافر احتياطات لدى شركات الطيران لمواجهة مثل هذه الظروف السلبية فإنها تعجز عن الاستمرار في أداء خدماتها, أو تلجأ إلى الدولة لتغطية الخسائر وتوفير السيولة.
لذلك فقد تناول هذا المؤلف التعريف بالأزمة وإدارة الأزمات وفقاً للمنهج العلمي, والاستراتيجيات المتبعة لإدارة الأزمات. ثم تناول نماذج من الأزمات التي واجهت قطاع النقل الجوي سواء أكانت نابعة من داخل القطاع أو ناتجة عن تأثره بأزمات القطاعات الأخرى أو أنشطة عادية فيها, كذلك التحديات التي تواجهه شركات الطيران في العالمين العربي والأفريقي, وإيضاح تأثير ذلك على النشاط السياحي في العالم والحركة السياحية الوافدة إلى مصر.
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