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Consumer Behavior
Qr Code Consumer Behavior

Consumer Behavior

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Category: Islamic Religion [Edit]
Language: English
Pages: 338
File Size: 26.93 MB
Extension: PDF
Creation Date: 18 Jun 2008
Rank: 23,595 No 1 most popular
Short link: Copy
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Book Description

The present book deals with various aspects of consumer behaviour, in addition to the study of consumer purchase decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behaviour, theoretically and practically.

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