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Book Made In China What Western Managers Can Learn From The Chinese

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Made In China - What Western Managers Can Learn From The Chinese
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Made In China - What Western Managers Can Learn From The Chinese

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Category: Economy [Edit]
Language: Arabic
Publisher: شركة العبيكان للنشر
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Rank: 628,748 No 1 most popular
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يقدم المؤلف دونالد إن.سول في كتاب (صُنع في الصين) نبذة عن ثمان من هذه الشركات للكشف عن الأسرار التي تقف وراء نجاحهم المذهل, ويجادل سول بأن الشركات الناحجة العاملة في الأسواق المبهمة كانت تتعامل بشكل ثابت بصورة أسرع وأكثر فاعلية من الصدمات التي كانت تهدد بقاءها ذاته، ودفعت الشركات المنافسة الأقل نجاحاً ألى الإفلاس، وقد عمدت سريعاً إلى اقتناص الفرص الكبرى التي كانت تمنحها وضعاً جيداً بالنسبة للمستقبل.سوف يسهم كتاب "صنع في الصين" في مساعدة الشركات على الإستمرار في عملها وتحقيق الإزدهار في أي بيئة سريعة التغير، وذلك بلجوئه إلى الكشف عن خطط مستقاة من سجلات وآراء بعض أكثر رواد الأعمال ذكاء ومرونة في العالم.

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