Ways To Win Customers How To Win The Trust Of Customers And Keep Them
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Book Ways To Win Customers How To Win The Trust Of Customers And Keep Them
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The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
Ways To Win Customers How To Win The Trust Of Customers And Keep Them
| Author: | جيل غويفن |
| Category: | Social Activities Department [Edit] |
| Language: | Arabic |
| Publisher: | شركة العبيكان للنشر |
| Release Date: | 01 Jan 2001 |
| Rank: | 385,315 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
في الثمانينات كان إرضاء الزبائن يحظى بالدرجة الأولى من اهتمام المؤسسات التجارية، وكان الجميع يسعون لإيجاد الوسائل التي ترضي الزبون وتفي برغباته. كانت النظرية السائدة هي «أن الزبون على استعداد لأن ينفق أكثر ويستهلك أكثر إذا كان راضيا عن السلعة والخدمة». وقد كثر الكلام في العديد الكتب والمقالات عن هذا الموضوع وبرزت عبارات مثل خدمة الزبون» أو «جودة الخدمة» أو «الخدمة المتميزة»، وكانت كل هذه الشعارات وليدة القناعة بأن إرضاء الزبون يؤدي إلى نتائج إيجابية أبرزها أن الزبون لن يتردد في المرة القادمة من العودة للتسوق في المتجر نفسه غير أن آخر الأبحاث تشير إلى خلاف ذلك، بمعنى أن إرضاء الزبون لا يؤثر في إقبال هذا الزبون على شراء نفس السلعة أو الصنف
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