How Do You Keep The Hen That Lays The Golden Eggs?
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Book How Do You Keep The Hen That Lays The Golden Eggs
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The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
How Do You Keep The Hen That Lays The Golden Eggs?
| Author: | Raed Ahmed Abd AlMalik AlAbdali |
| Category: | Social Activities Department [Edit] |
| Language: | Arabic |
| Publisher: | دار النخبة العربية |
| Release Date: | 01 Jan 2017 |
| Rank: | 709,181 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
حينما انصب اهتمام الشركات القديمة على تحسين المنتج و تطويره, اعتقادا منهم أن المنتج الجيد بالجودة العالية لديه القدرة على التأثير على الزبائن و كسب رضاهم و بالتالي تنكشف غمة الركود في السوق, تطورت فكرة الاهتمام بالتسويق و الترويج للمنتج بغض النظر عن جودة المنتج لان التسويق لديه القدرة الكبيرة في تصريف المنتج و ذلك من خلال إقناع العملاء و التأثير فيهم, لكن كان الفخ الذي وقع فيه المسوقون هو عدم الاستمرارية في السوق و فقدان المصداقية لدى العميل, ففكر الخبراء بحلول جذرية و هي الشراكة بين العميل و الشركة من خلال تتويج توقعات العملاء بمنتجات تلبيها بالإضافة إلى تقديم خدمات متوالية للعميل باعتبار أن العميل هو الرئيس الفعلي للشركة و هو الشخص الأهم الذي يجب أن نهتم فيه و هذا المفهوم السائد في بيئة الأعمال اليوم سواء كان المنتج سلعة أو خدمة.
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Not available digitally or on paper through the Noor Library, it is for rating and review
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