The Role Of The Media In The Presidential Election Campaign In Egypt 2012 A Study In Light Of The Theory Of Hybridization
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Book The Role Of The Media In The Presidential Election Campaign In Egypt 2012 A Study In Light Of The Theory Of Hybridi
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The Role Of The Media In The Presidential Election Campaign In Egypt 2012 A Study In Light Of The Theory Of Hybridization
| Author: | Adel Saleh |
| Category: | History Of The Press And Media [Edit] |
| Language: | Arabic |
| Publisher: | مجلة بحوث العلاقات العامة الشرق الأوسط - دورية علمية محكمة |
| Release Date: | 01 Jan 2014 |
| Rank: | 610,928 No 1 most popular |
| Short link: | Copy |
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Book Description
تُعد دراسة دور وسائل الإعلام في الحملات الانتخابية؛ أحد أىم موضوعات الاتصال السياسي فيالوقت الحاضر. وتزداد أىمية ىذه القضية كمما كانت المجتمعات التي تُجرَى فييا ىذه الحملات الانتخابيةفي مرحمة تحوّل أو انتقال؛ مثل الحالة المصرية . وتُمثل الحممة الانتخابية في انتخابات الرئاسة المصرية2012 تجربة جديدة في تاريخ الاتصال السياسي في مصر . فالأبعاد الثلاثة التي يشار إلييا باعتبارىاعوامل مؤثرة عمى الثقافة السياسية بصفة عامة والحملات الانتخابية بصفة خاصة؛ قد توافرت في ىذه الفترة.فيناك تغيُّر جزئي أو كمّي نال النظام السياسي والنظام الحزبي والنظام الإعلامي في ىذه الفترة؛ حيث كانلمتغيُّ ا رت السياسية التي مر بيا المجتمع المصري منذ ثورة يناير2012 م؛ حتى إج ا رء الانتخاباتالرئاسية في2012 أثرٌ واضحٌ عمى الاتصال السياسي بصفة عامة؛ وأساليب الحملات الانتخابية بصفةخاصة؛ بعد تعدد التجارب الانتخابية التي مرت بيا البلاد والانفتاح الإعلامي والسياسي الذي صاحبيا . وتشير الد ا رسات إلى الدور المحوري الذي تمعبو وسائل الإعلام في الحممة الانتخابية في فترة ما بعد
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