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| Author: | Mariam Taha Aref Afaneh |
| Category: | The Origins Of The Arabic Language, Its Vocabulary, And The Meaning Of Words And Terms [Edit] |
| Language: | Arabic |
| Publisher: | شركة اثراء المعرفة للمؤتمرات والابحاث |
| Release Date: | 17 Aug 2020 |
| Rank: | 396,016 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
تلعب الصورة البصرية دورا كبيرا في خلق حالة من التواصل الاجتماعي بين الأفراد من خلال احتوائها على عناصر من السيرورة التواصلية والتي تكون قادرة على التعبير عن مضامين إنسانية يفهمها الأفراد أينما كانوا. لقد أضحت الصورة البصرية سلاحا ذا حدين يتطلب تسويقا ذكيا لتمرير أنساقا؛ ترغب المؤسسة بها لتمررها عبر قنوات عدة لتسويقها. فصارت توازي بقوتها قوة الكلمات والألفاظ الشفوية المحمولة بتعابير مختلفة. إن قدرة الصورة على استثمار التقنيات المختلفة من الألوان والرموز والأشكال بصورة ذكية يجعلها أكثر وضوحا للمعنى الذي يسوقه الكاتب وأكثر تأثيرا على المتلقي. ومن هنا تطرح الباحثة عددا من الأسئلة المهمة من خلالها ستقدم ورقة بحثية. كيف يمكن أن تكون الصورة البصرية ذات تأثير جماعي؟ هل تستطيع الصورة البصرية أن ترفع الحس الجماعي للإحساس بآلام الآخرين؟ هل يمكن أن تكون الصورة البصرية خادعة ؟ كيف يمكن للقارئ أن يقرأ الصورة البصرية؟ وما هي التقنيات التي يجب أن يمتلكها لتكون قراءته فاعلة وفي الاتجاه السليم؟
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