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Book The Role Of Employing Modern Information And Communication Technology In E Marketing Theoretical Study

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The Role Of Employing Modern Information And Communication Technology In E-marketing (theoretical Study)
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The Role Of Employing Modern Information And Communication Technology In E-marketing (theoretical Study)

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Category: History Of The Press And Media [Edit]
Language: Arabic
Publisher: مجلة بحوث العلاقات العامة الشرق الأوسط - دورية علمية محكمة
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أظهرت الدراسة الى أن المنطقة العربية باتت تعتمد أكثر فأكثر على التواصل عير الشبكات الاجتماعية الرقمية بالمقارنة مع أشكال التواصل الشخصي الأخرى ومنها التواصل وجهاً لوجه، أو عبر البريد الإلكتروني او الهاتف، خاصة وان هذه المواقع تشكل أهمية كبيرة لدى شريحة كبيرة من المترددين على الشبكة العنكبوتية في المنطقة مما جعل لهذه المواقع تأثيراً كبيراً في الحياة اليومية لمرتاديها وأصبحت جزءا اساسيا في يومياتهم لا يمكن الاستغناء عنه.وقد ساهمت تكنولوجيا المعلومات والاتصال الحديث في بروز التسويق الإلكتروني كظاهرة اتصالية تفاعلية، وأسست لها نموذجا متطورا في البيئة الاقتصادية والاتصالية،

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