Principles Of Modern Marketing Between Theory And Practice
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Book Principles Of Modern Marketing Between Theory And Practice
Copyright reserved
The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
Principles Of Modern Marketing Between Theory And Practice
| Author: | Abd AlGhazouli Mustafa Abu Nabaa |
| Category: | Economy [Edit] |
| Language: | Arabic |
| Publisher: | دار المناهج للنشر والتوزيع |
| Release Date: | 01 Jan 2002 |
| Pages: | 594 |
| Rank: | 391,433 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
جاء هذا الكتاب في محاولة لمزج المبادئ والمفاهيم الأساسية للتسويق مع أهم الأتجاهات الحديثة المؤثرة علية . فقد تضمن هذا الكتاب بعض الجوانب الناتجة من ثورة تكنلوجيا المعلومات والأتصالات على الوظائف التسويقية وخاصة الحديثة منها . فقد جاء هذا الكتاب في أحد عشر فصلا وهي : ( التسويق والتطوير والتعاريف المعاصرة , الأسواق وأسس تجزئتها , البيئة التسويقية , المنتجات ,التسعير , التوزيع , الترويج , الشراء والتخزين , نظم المعلومات التسويقية وبحوث التسويق , سلوك المستهلك , التسويق عبر الأنترنت ) تناولت كافة المضامين الحديثة للتسويق بأعتبار أن التسويق نشاط ديناميكي بطبيعتة التي تحتم على المهتمين بالتسويق أن يكونوا على أتم أستعداد لمواجهة عواصف التغير في البيئة والظروف المحيطة بشكل أفضل .
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Not available digitally or on paper through the Noor Library, it is for rating and review
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