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| Author: | Moayad Abd AlHussein AlFadl |
| Category: | Quantitative Geography [Edit] |
| Language: | Arabic |
| Publisher: | دار وائل للطباعة والنشر والتوزيع |
| ISBN: | 9789957181165 |
| Release Date: | 01 Jan 2006 |
| Pages: | 477 |
| Rank: | 397,469 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
تفتقر المكتبة العربية في الوقت الحاضر إلى المؤلفات التي تتناول المعالجة الكمية لمشاكل التسويق،حيث إن الاتجاه العام السائد هو الدخول إلى هذه المادة من باب المنهج الوصفي السلوكي ، في حين أن الكثير من المشاكل التسويقية وبالتحديد تلك التي تتعلق بعناصر المزيج التسويقي سواء كان ما يتعلق منها بالتوزيع أو سلوك المستهلك أو الترويج أو غير ذلك. يقع الكتاب في تسعة فصول تناول الفصل الأول إلى الثالث موضوع مفاهيم عامة في التسويق والأساليب الكمية ،مفهوم التسويق ومشاكل التسويق والأساليب الكمية في التسعير والتنبؤ بالمبيعات، أما الفصل الرابع والخامس والسادس فتناولت الأساليب الكمية في التوزيع وتحليل القرارات التسويقية ودراستها وفق نظرية القرار والأساليب الكمية في الترويج والهيمنة على السوق، الفصل السابع إلى التاسع تناول تسويق السلع والخدمات باعتماد أسلوب خطوط الانتظار والمنهج الكمي في دراسة سلوك المستهلك وأخيرا تناول الكتاب استخدام البرمجة الخطية في معالجة المشاكل.
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