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Book Strategic Management

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Strategic Management
Qr Code Strategic Management

Strategic Management

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Author:
Category: Business Management [Edit]
Language: Arabic
Publisher:  مؤسسة الوراق للنشر والتوزيع
ISBN: 9789957332303
Release Date:
Pages: 264
Rank: 74,327 No 1 most popular
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يقدم هذا الكتاب الإدارة الإستراتيجية للمؤسسات . وإذ نحرص فيه على تقديم محتوى ذي مستوى عال لطلبة الجامعة ولمُحترفي الإدارة في نفس الوقت ، فإن حرصنا على وضوح التقديم لم يقل أهمية حيث حاولنا بقدر الإمكان تقريب المعلومة بكيفية سهلة ومبسطة دون إهمال المصطلحات والمفاهيم التي تمثل جانباً أساسياً في التعليم .

يتم وضع الإستراتيجية عموماً في ثلاثة مراحل : التشخيص الإستراتيجي ، ثم التحليل الإستراتيجي ، ثم اختيار الإستراتيجية . وحفاظاً منا على هذا التسلسل ، قسمنا محتوى الكتاب إلى ثلاثة أجزاء ، يتناول كل جزء مرحلة من هذه المراحل .

Copyright reserved

Copyright reserved

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