Communication Theories And Mass Media
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Book Communication Theories And Mass Media
Copyright reserved
The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
Communication Theories And Mass Media
| Author: | نضال الضلاعين واخرين |
| Category: | Journalism And Digital And Electronic Media [Edit] |
| Language: | Arabic |
| Publisher: | دار الإعصار العلمي للنشر والتوزيع |
| ISBN: | 9789957586720 |
| Release Date: | 01 Jan 2016 |
| Pages: | 300 |
| Rank: | 136,728 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
يعتبر مصطلح الإتصال المصطلح الرئيسي الذي يمثل النشاط الأساسي الذي تندرج تحته كافة أوجه النشاط الإعلامي والدعائي والإعلاني، فهو العملية الرئيسية التي يمكن أن تنطوي بداخلها عمليات فرعية أو أوجه نشاط متنوعة قد تختلف من حيث أهدافها ولكن تتفق جميعاً فيما بينها في أنها عمليات الإتصال بالجماهير، ومن هذه الأنشطة: "الإعلام"، "المعلومات"، "الدعاية"، "الإعلان"، "العلاقات العامة".
حيث يستهدف كل منها تحقيق غايات وأهداف معينة في مجالات متنوعة قد تختلف عن غايات وأهداف وأوجه النشاط الأخرى، إلا أن المتغير الرئيسي الذي يربطها كونها عمليات إتصال تستخدم فنون الإتصال ووسائله وتقنياته في تحقيق أهدافها.
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