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Book Principles Of Marketing

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Principles Of Marketing
Qr Code Principles Of Marketing

Principles Of Marketing

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Category: E-Marketing [Edit]
Language: Arabic
Publisher:  الدار الجامعية
Release Date:
Pages: 938
Rank: 270,866 No 1 most popular
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يمثل هذا الكتاب محاولة مبدئية لتبسيط المفاهيم الأساسية والمبادئ المرتبطة بالتسويق وإدارة التسويقي بصفة عامة كخطوة نحو تنمية المهارات لدى رجال التسويق والباحثين، وذلك من منظور معاصر، وقد تم تقسيم الكتاب إلى ثلاثة أجزاء رئيسية هي: الجزء الأول: المقدمات والمفاهيم والقضايا الأساسية. الجزء الثاني: سلوك المستهلك والقطاعات السوقية والتفاوض والمزيج التسويقي. الجزء الثالث: الموضوعات المعاصرة في مجال التسويق: أولاً: التسويق الدولي، ثانياً: تسويق الخدمات، ثالثاً: تسويق المهن الحرة، رابعاً: التسويق السياسي.

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