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| Author: | بوي دي مانتي |
| Category: | Etiquette, Behavior And Ethics [Edit] |
| Language: | Arabic |
| Publisher: | دار الحمراء للطباعة والنشر |
| Release Date: | 01 Jan 1993 |
| Pages: | 232 |
| Rank: | 637,532 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
يتوجه المؤلف من خلال كتابه، الذي نقلب صفحاته، إلى رجال الأعمال الغربين بالدرجة الأولى بقصد تعريفهم إلى آداب السلوك والأخلاق اليابانية كما تتجلى في ميدان الأعمال. ويبقى لزاماً تنبيه القارئ العربي إلى هذه الناحية، فكانت هذه الترجمة إلى اللغة العربية لتوجيه رجال الأعمال العربي إلى أن الغربيين لا ينفردون وحدهم دون سواهم بالتعامل مع اليابانيين، فهم واليابانيون من هذا الشرق العريق في القدم، من أقصاه إلى أدناه.
يحلل المؤلف في ضوء المفاهيم والعادات اليابانية بنية عالم الأعمال وإدارتها في اليابان، ويتوقف عند الممارسات التي تفسر "السرّ" الكامن وراء نجاح اليابان وتقدمها في شتى المجالات، ويشرك عناصر ومقومات السلوك الياباني الذي يدور متضارباً ومشوشاً في أعين رجال الأعمال الغربيين الساعين إلى تعاطي الأعمال مع زملائهم اليابانيين.
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