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| Author: | مجموعة من الباحثين |
| Category: | Electronic Literature Translated [Edit] |
| Language: | Arabic |
| Publisher: | مركز الكتاب الأكاديمي |
| ISBN: | 9789957353452 |
| Release Date: | 03 Jun 2019 |
| Pages: | 402 |
| Rank: | 248,679 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
يعنى هذا الكتاب بإبراز الأبعاد التي يحملها الإعلام الالكتروني في طياته على اختلاف أشكاله، كما يطرح كافة القضايا ذات الصلة المباشرة وغير المباشرة بهذا النوع من الإعلام الذي خلق جملة من الإشكاليات على مستويات عدة منها الإعلامي، الاجتماعي، النفسي، الثقافي وحتى العلمي ,أن الحاجة الملحة لدراسة الإعلام الالكتروني ستبقى متجددة بتجدد خدمات وتطبيقات العالم الافتراضي، وهو ما جعل الدراسات التي أجريت في هذا الميدان غير كافية نظرا لكونه خصبا، ويتطلب وسائل وتقنيات جديدة للبحث. لذا برزت اجتهادات الباحثين في الشق المنهجي لدراسة مخرجات الإعلام البديل بتطبيق آليات بحثية كفيلة بتغطية النقص الذي لمسناه في الاعتماد على الوسائل التقليدية لتحليل محتويات هذا النوع من الإعلام وفهمه بصفة عامة , ولأن الجمهور جزء لا يتجزأ من العملية الاتصالية أيا كان نوعها والوسائل المستخدمة فيها، فإن دراسة اهتمامات الجمهور ورغباته وكيفية توظيفه لما يتلقاه واختياراته أمر غاية في الأهمية .
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