Marketing Strategy And Challenges Of International Competition
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Book Marketing Strategy And Challenges Of International Competition
Copyright reserved
The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
Marketing Strategy And Challenges Of International Competition
| Author: | Muhammad Ahmed AlMughrabi |
| Category: | Strategic Management [Edit] |
| Language: | Arabic |
| Publisher: | دار غيداء للنشر والتوزيع |
| ISBN: | 9789957964320 |
| Release Date: | 01 Jan 2018 |
| Rank: | 377,541 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
شهد العالم خلال العشرية الأخيرة سلسلة من التحديات السياسية والاجتماعية والاقتصادية, في ظل الأوضاع الاقتصادية العالمية الجديدة, وخاصة بظهور التكتلات الاقتصادية, المنافسة الدولية, انتشار الشركات المتعددة الجنسيات, الأدوار الجديدة للمنظمات العالمية... إلخ. كما ظهرت في هذه الفترة ثورة تكنولوجية سريعة تمثلت أساساً في التطور السريع في عالم الاتصالات, المواصلات, المعلومات, واتساع مجالها, إضافة إلة ما ترتب عنه من سرعة فائقة في جمع وتخزين المعلومات, وانتقالها السريع بين أبعد نقطتين في العالم, مما ساهم في تحقيق "عالمية السوق", بحيث لم يعد هناك سوق وطنية, أولإقليمية, بل اندمجت معظمها في سوق واحدة في عدد كبير من السلع والخدمات. كل هذا أدى بالاهتمام بضرورة التسويق بصفة عامة, والتسويق الدولي بصفة خاصة, والحاجة إلى المعلومات التسويقية سعياً منها في غزوأسواق الدولية, وهذا طبعاً بعد تطوير منتجاتها ووجود وسيلة فعالة وشاملة لكافة الوظائف لتضمن انسياب وتدفق السلع والخدمات إلى الداخل والخارج
Copyright reserved
The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
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