Creativity And Innovation In Advertising - An Applied Approach
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Book Creativity And Innovation In Advertising An Applied Approach
Copyright reserved
The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
Creativity And Innovation In Advertising - An Applied Approach
| Author: | Bashir AlAlaq |
| Category: | Creativity And Innovation [Edit] |
| Language: | Arabic |
| Publisher: | دار اليازوري العلمية |
| ISBN: | 9789957122621 |
| Release Date: | 01 Jan 2013 |
| Pages: | 212 |
| Rank: | 460,016 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
يمثل هذا الكتاب جهداً يستهدف التعريف بمكونات وآليات وفنون ومهارات الإعلان الإبتكاري، وذلك من خلال مناقشة وإستعراض وتحليل الجانب الإبداعي. والإبتكاري في الإعلان.
يتضمن الكتاب أربعة فصول متسلسلة منطقياً، حيث يسلط الفصل الأول الضوء على أنواع الإعلان وأهدافه، ذلك أن طبيعة العمل الإبتكاري والإبداعي تعتمد على نوع الإعلان والهدف المنشود منه.
أما الفصل الثاني فيتطرق إلى الرمزية في الإعلان، وهو موضوع تندر الكتابات الرصينة عنه رغم أهميته البالغة ودوره التأثيري الكبير على الأسواق المستهدفة؛ ويتناول الفصل الثالث الإبتكارية في الإعلان من خلال مناقشة وتحليل الإبتكارية المنضبطة، والإستراتيجية الإبتكارية، ومصادر الأفكار الإبتكارية للوسائل الإعلانية.
أما في الفصل الرابع: فقد تناول فيه المؤلف الإعلان من زوايا تطبيقية وعملية، ولإضفاء الجانب العملي/ التطبيقي على موضوعات الكتاب وفصوله، فقد خصص المؤلف حالات تطبيقية حول تصميم الإعلان وإخراجه.
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Not available digitally or on paper through the Noor Library, it is for rating and review
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