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| Author: | Munir Muhammad Ahmed |
| Category: | Purchasing And Purchasing Management [Edit] |
| Language: | Arabic |
| Publisher: | الأهلية للنشر والتوزيع |
| Release Date: | 01 Mar 2004 |
| Pages: | 292 |
| Rank: | 253,341 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
أصبح العالم قرية صغيرة بفضل الثورة الهائلة التي حصلت في مجال تكنولوجيا الاتصالات ومع ازدياد حركة التبادل التجاري بين دول العالم دعت الحاجة إلى إجراء الكثير من المعاملات بسرعة توفير للجهد والوقت وتحقيقاً للفائدة ولما كان هذا يتطلب مهارات خاصة واتباعاً لقواعد الكتابة كان لا بد من أن يتوفر بين يدي من يزاولون مهنة التجارة كتاب يسير لهم عملية كتابة الرسائل التجارية، وبأسلوب سهل غير معقد يراعي المظهر الخارجي للرسالة ويجعلها مؤثرة فيمن يتلقاها. إذ أن مهمة الرسالة هي إنشاء علاقات تجارية جديدة، أو تعزيز علاقة قائمة. والكتاب يتألف من عدة فصول يتعرف القارئ من خلالها إلى قواعد كتابة الرسالة التجارية الجيدة والأشكال الصحيحة لعنونة الرسائل والرسائل التجارية والمصرفية باللغتين العربية والإنجليزية.
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