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Book Distribution International Logistics Entrance

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Distribution; International Logistics Entrance
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Distribution; International Logistics Entrance

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Author:
Category: Plant Distribution Science [Edit]
Language: Arabic
Publisher:  دار وائل للطباعة والنشر والتوزيع
ISBN: 9789957114480
Release Date:
Pages: 380
Rank: 359,849 No 1 most popular
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التوزيع من الامور المهمة المرتبطة بالتسويق ورادا مهما في قناعة المستهلك، ويؤثر التوزيع في كسب تقة الجمهور بالسوق وتحديد سلوكياته.

يقع الكتاب في سبع فصول وقد ارتبط موضوع هذا الكتاب بمواضيع أخرى وشكل جانبا مهما من جوانب الحياة الانسانية وارتبط التوزيع وبجانب كبير منه في النقل بكافة أشكاله وتناولت الفصول الأولى من هذا الكتاب سياسات التوزيع والتوزيع المادي، والتوزيع اللوجستي والتكاليف اللوجستك وعناصر التوزيع والنموذج العام لمشكلة النقل والتخطيط المستقبلي للتوزيع المادي وأخيرا الترميز السلعي وأهميته للتوزيع، والملحق الخاص بأنواع وأبعاد اللوريات.

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