The Other Side Of The Media; Communication And Communication Between The Message And Marketing
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Book The Other Side Of The Media Communication And Communication Between The Message And Marketing
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The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
The Other Side Of The Media; Communication And Communication Between The Message And Marketing
| Author: | Shawky Attia |
| Category: | E-Marketing [Edit] |
| Language: | Arabic |
| Publisher: | دار نلسن، جروس برس |
| ISBN: | 9789953034836 |
| Release Date: | 09 Feb 2016 |
| Pages: | 172 |
| Rank: | 522,082 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
يأتي هذا الكتاب كمشروع شخصي يعني لي الكثير، وهو ذو شقين؛ الأول، وهو أصل الكتاب، يرتكز على ورقة بحثية قدمتها أثناء مؤتمر الجنوب الثاني عن وسائل الإتصال والإعلام، في شهر شباط 2015 في معهد العلوم الإجتماعية، الفرع الخامس.
أما الشق الثاني، فيرتكز على الإهتمام الشخصي والولع بكل ما له علاقة بالتكنولوجيا والإعلام والتواصل، ففي بعض الأحيان يبتعد مضمون الكتاب عن علم الإجتماع ليغوص بتفاصيل تكنولوجية بحتة أو نقدية إعلامية خالصة، فينتقل التدوين عندها من الإختصاص إلى الإهتمام بقضايا الإعلام والتواصل.
ولا يسعني القول إلا أن هذا الكتاب هو مشروع مرتكز على البحث في ما أحب، وكثيرمن الأمثلة والمعلومات الموجودة هنا هي أولاً، قابلة للتغير في أي لحظة، نظراً للتحول السريع الذي يميز وسائل الإتصال والتواصل الحديثة؛ وهي ثانياً: نتاج سنوات طويلة من الإستهلاك الإعلامي والرقمي، بحيث استطعت أن أبيّن من خلال هذه الصفحات، أن لا شيء نهتم به في حياتنا يذهب سدىً، إن جُمع وصُنِّف وبوِّب وقُدِّم لخدمة الآخرين.
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Not available digitally or on paper through the Noor Library, it is for rating and review
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