Public Relations / Scientific Principles And Foundations
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Book Public Relations Scientific Principles And Foundations
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The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
Public Relations / Scientific Principles And Foundations
| Author: | لبنان هاتف الشامي |
| Category: | Principles Of Psychology [Edit] |
| Language: | Arabic |
| Publisher: | دار اليازوري العلمية |
| Release Date: | 01 Jan 2013 |
| Pages: | 190 |
| Rank: | 217,416 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
يتطرق الدكتور "لبنان هاتف الشامي" في كتابه هذا الموضوع العلاقات العامة، حيث يبين المبادئ والأسس العلمية للعلاقات العامة فيتحدث عن مفهوم وتطور العلاقات العامة وأهدافها، كما وبين أهمية العلاقات العامة ودورها في التنمية، من ثم يتحدث عن الرأي العام مفهومه وتغييره، أنواعه وتقسيماته، تكوينه، وطرق قياسه، أما وسائل الاتصال ودورها في العلاقات العامة فكان لها مكاناً بارزاً في دراسته حيث تطرق لمفهوم الاتصال ومكوناته، ولأهمية الاتصال وأنواعه وتقسيماته، رسائل الاتصال الداخلي في المنظمة.
كما وتوقف عند موضوع الجمهور وأنواعه، وعند مسألة العلاقات العامة مع جمهور العاملين والمساهمين والموردين والمستهلكين، والمجتمع المحلي. أما تنظيم أجهزة العلاقات العامة فخصص له فصل خاص حيث تحدث عن كيفية ممارسة نشاط العلاقات العامة، التنظيم الداخلي لأجهزة العلاقات العامة وأخيراً تناول موضوع العاملون في أجهزة العلاقات العامة.
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Not available digitally or on paper through the Noor Library, it is for rating and review
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