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| Author: | Adnan Abbas Humaidan |
| Category: | Political Reaction [Edit] |
| Language: | Arabic |
| Publisher: | دار الإعصار العلمي للنشر والتوزيع |
| ISBN: | 9789957983284 |
| Release Date: | 25 Oct 2018 |
| Pages: | 550 |
| Rank: | 548,804 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
جاءت طباعة هذا الكتاب على أمل أن يساهم في تغطية الموضوعات التسويقية التي رأيناها على درجة كبيرة من الأهمية على صعيد تعميق الدراسات السوقية واعتماد منهجهاً علمياً تحليلياً لبحوث التسويق يقوم على تبني نظرية المعاينة الإحصائية في جمع البيانات وتصميم قوائم الاستقصاء وتحليل الظواهر والعمليات المرتبطة بصورة أو بأخرى بوظيفة التسويق والمبادئ النظرية والميدانية الناظمة لها في السوق المحلية أو أسواق التصدير وتحليل المفاهيم التسويقية ودور التسويق في مواجهة التحديات الدولية. من هذه الزاوية فإن هذا الكتاب قد سعي لتحقيق هذه الأغراض من خلال تركيزه على أهمية تطبيق تقنيات المعاينة الإحصائية في الدراسات السوقية وبحوث التسويق بغية تصميم واتخاذ القرارات التسويقية السليمة في الزمان والمكان المناسبين. يتألف هذا الكتاب من أحد عشر فصلاً جمعت ما بين وظيفة التسويق ودراسات السوق والبحوث التسويقية من جهة وأهمية استخدامات تقنيات المعاينة الإحصائية عند كل حلقة من الحلقات الخاصة بالتسويق والبحوث التسويقية.
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