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Book Ways To Win Customers And Increase Profits How To Win Their Loyalty And How To Keep Them

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Ways To Win Customers And Increase Profits - How To Win Their Loyalty And How To Keep Them
Qr Code Ways To Win Customers And Increase Profits - How To Win Their Loyalty And How To Keep Them

Ways To Win Customers And Increase Profits - How To Win Their Loyalty And How To Keep Them

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Category: Loyalty And Enmity [Edit]
Language: Arabic
Publisher:  مكتبة العبيكان
Release Date:
Pages: 255
Rank: 317,846 No 1 most popular
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إذا كنت تملك مؤسسة تجارية أو تديرها، صغيرة كانت أم كبيرة. سواء أكانت في قطاع الإنتاج أم الخدمات، فتعلم كيف تحافظ على زبائنك إنهم الدعامة الأولى التي تقوم عليها الشركات الناجحة. وفي هذا الكتاب تشرح السيدة "جيل غريفن" بأسلوب عملي كيف يتم تحويل الزبون المحتمل، إلى زبون فعلي ومن ثم إلى "عميل داعية". وتسوّق الكاتبة عدداً من الأمثلة الحية التي تصوّر الطرق والوسائل التي استخدمتها ويستخدمها كثير من الشركات الناجحة للارتقاء بالزبون الجديد إلى مصاف الزبون الدائم أو الزبون الوفي وهو المصطلح المتداول في الكتاب.

كما وتبدي "جيل غريفن" رؤية ثاقبة حين تبرهن على أن المحافظة على الزبائن القدامى لا تقلّ أهمية عن استقطاب زبائن جدد. ويعرض الكتاب استراتيجية ناجحة تفيد رجال المبيعات والتسويق المحترمين الذين يتوقف مستقبلهم على بناء قاعدة مستقرة من الزبائن.

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Copyright reserved

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