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Not available digitally or on paper through the Noor Library, it is for rating and review
| Author: | Muhammad Ibrahim Obeidat |
| Category: | Modern Press [Edit] |
| Language: | Arabic |
| Publisher: | دار وائل للطباعة والنشر والتوزيع |
| ISBN: | 9789957118600 |
| Release Date: | 05 Oct 2010 |
| Pages: | 212 |
| Rank: | 386,935 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
يناقش الكتاب في الفصل الاول اهمية التسعير ودور التسعير في المزيج التسويقي وتعريفه ومراحل تحديد السعر واهدافه، الفصل الثاني يناقش التسعير في ظل الاحتكار وفي ظل احتكار القلة وسوق المنافسة الاحتكارية وسوق المنافسة الكاملة، الفصل الثالث يناقش قضايا التسعير في مراحل الانتعاش او الكساد الاقتصادي وتسعير المنتج الجديد وحسب دورة الحياة لكل منتج، الفصل الرابع يناقش الاعتبارات الاساسية الواجب توافرها لتسعير السلع الاستهلاكية والصناعية ، الفصل الخامس يناقش المبادئ العامة للتسويق الدولي ودور عامل اسعر في عمليات التصدير وفي المزيج التسويقي الدولي للسلع ، الفصل السادس يناقش دور السعر في المزيج التسويقي وعلاقته بالدراسات والابحاث، واهمية البيانات الثانوية والاولية في عملية التسعير ، الفصل السابع يناقش مرتكزات التسعير في المفهومين الاسلامي والرأسمالي الغربي ، الفصل الثامن يناقش بعض الحالات العملية في تسعير السلع الميسرة والتسويقية والمعمرة والصناعية والخدمات.
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