The Mental Image Of The Offices Of The Inspectors General
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Book The Mental Image Of The Offices Of The Inspectors General
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The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
The Mental Image Of The Offices Of The Inspectors General
| Author: | Mortada Nouri AlShadidi |
| Category: | Dark Tourism [Edit] |
| Language: | Arabic |
| Publisher: | دار غيداء للنشر والتوزيع |
| ISBN: | 9789957963934 |
| Release Date: | 01 Jan 2018 |
| Rank: | 443,232 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
إن المؤسسات والشخصيات والحكومات لا تستطيع أداء رسالتها وتحقيق أهدافها ومصالحها وممارسة دورها، إلا اذا كانت صورتها الذهنية لدى الجمهور ايجابية، إذ يتفهم الجمهور دورها ويقبل على التعاون معها، فهذه القطاعات تعمل في إطار الصورة الذهنية المنطبعة عنها في أذهان الجمهور الذي تتعامل معه، وان عملية بناء أو تعديل الصورة الذهنية للمؤسسة عملية معقدة ومتعددة الجوانب وتتطلب بذل جهود اتصالية عديدة من العاملين في مجال الاتصال عموماً ومجال العلاقات العامة خصوصاً، إذ يعملون على معالجة المعلومات الخاصة بالمؤسسة لإضفاء المعاني التي يمكنها التأثير على اتجاهات الجمهور بشكل إيجابي نحو المؤسسة، فضلاً عن سلوك العاملين بالمؤسسة أنفسهم والذي يؤثر بشكل كبير على الصورة الذهنية للمؤسسة، فالأقوال وحدها لا تكفي لبناء صورة ذهنية إيجابية مالم تقرن بالأفعال الجيدة.
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Not available digitally or on paper through the Noor Library, it is for rating and review
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