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| Author: | دافيد آتش. بانجز جونيور |
| Category: | Economy [Edit] |
| Language: | Arabic |
| Publisher: | مكتبة جرير |
| ISBN: | 282203250 |
| Release Date: | 01 Jan 2002 |
| Pages: | 270 |
| Rank: | 600,625 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
هذا الكتاب: يشرح كيفية عمل خطة تسويق شاملة متوافقة مع الأعراف الشائعة لمشروعك الصغير و كذلك كيفية عمل استراتيجية تسويق شديدة التركيز. و يشرح الكتاب التفاصيل الدقيقة للتسويق. عملية كسب شريحة من العملاء لمنتجاتك أو خدماتك بقدر كاف و سرعة كبيرة بحيث تستطيع إحراز النجاح و الربح. و بمساعدة التمارين و القوائم يوضح الكتاب كيفية: استهداف عملائك الحاليين و المرتقبين الأكثر ربحية. تمييز مشروعك عن منافسيك. عمل استاتيجية تسعير لزيادة الأرباح الى أقصى حد ممكن. وضع خطة مبيعات تثمر عن أفضل النتائج. و يحتوي الكتاب على نماذج لخطط السوق و دليل للمصادر و معلومات محدثة حول كيفية استخدام الإنترنت مما يجعله أكثر خطط السوق شمولاً و يجعله أداة لا غنى عنها بالنسبة لك و لمشروعك. و يتم استخدام هذا الكتاب حالياً من قبل المشروعات و الدارسين في شتى بقاع العالم.
مؤسس دار أبستارت للنشر و مؤلف العديد من الكتب الخاصة بالمشروعات الصغيرة.
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