Marketing The Cultural Product In The Era Of Digital Culture `theoretical Concepts And Practical Experiences`
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Book Marketing The Cultural Product In The Era Of Digital Culture Theoretical Concepts And Practical Experiences
Copyright reserved
The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
Marketing The Cultural Product In The Era Of Digital Culture `theoretical Concepts And Practical Experiences`
| Author: | Muhammad Sayed Ryan |
| Category: | Cryptocurrency [Edit] |
| Language: | Arabic |
| Publisher: | المجلس الأعلى للثقافة |
| ISBN: | 9789779209920 |
| Release Date: | 01 Jan 2017 |
| Pages: | 212 |
| Rank: | 278,110 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
يرتبط مصطلح "المنتج الثقافي" بمصطلح آخر هو "الصناعات الثقافية"، وحسب تعريف اليونيسكو، فإن المنتجات الثقافية تكون حاملة للهوية والقيم والدلالات، وفي الوقت نفسه عوامل تنمية اقتصادية واجتماعية. ويقتضي صون التنوع الثقافي وتعزيزه تشجيع قيام صناعات ثقافية مزوّدة بوسائل إثبات ذاتها على المستويين المحلي والعالمي.
ويتصل ذلك أيضًا بمفهوم الإبداع الثقافي، ويُقصد به إنتاج رؤى وأفكار ومبادرات جديدة في مواجهة التحديات والتحولات الاجتماعية والسياسية والاقتصادية والثقافية.
في عالمنا العربي يعاني المنتج الثقافي بمختلف أنواعه من مشكلات تسويقية كبيرة، وينعكس ذلك على معظم المؤسسات الثقافية الحكومية والخاصة ودور النشر والتوزيع؛ لذلك تتجه الأنظار حاليًا في ظل الطفرة المعلوماتية، ومع التقدم التكنولوجي الكبير، وزيادة الاعتماد على وسائل التواصل الاجتماعي ومحركات البحث إلى أهمية تفعيل دور التكنولوجيا في المجال الثقافي.
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