The Reference In Strategic Thinking And Strategic Management
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Book The Reference In Strategic Thinking And Strategic Management
Copyright reserved
The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
The Reference In Strategic Thinking And Strategic Management
| Author: | Mustafa Mahmoud Abu Bakr |
| Category: | Strategic Management [Edit] |
| Language: | Arabic |
| Publisher: | الدار الجامعية للطباعة والنشر والتوزيع |
| Release Date: | 01 Jan 2011 |
| Pages: | 517 |
| Rank: | 218,456 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
مع تزايد درجة التعقيد في بيئة الأعمال، نتيجة تعدد مكونات البيئة وتداخلها فضلًا عن سرعة تغيرها وعدم ثباتها أو استقرارها، يصبح منهج التفكير الإستراتيجي وممارسة الإدارة الإستراتيجية أكثر ضرورة وأهمية لتحقيق رسالة المنظمة وأهدافها.
ويقدم المؤلف هذا المرجع لمعاونة طلاب العلم والباحثين والممارسين من المديرين ورجال الأعمال والمستثمرين للإسترشاد به في تعلم وممارسة الإدارة الإستراتيجية وإنشاء نظام للتخطيط الإستراتيجي وإعداد الخطط الإستراتيجية.
وقد روعى في إعداد هذا المرجع أن يتحقق التوازن والدمج بين الأسس والقواعد العلمية من جانب ومتطلبات الممارسة العلمية لإكتساب مهارات منهج التفكير الإستراتيجي وتطبيق الإدارة الإستراتيجية من جانب آخر، وتقديم ذلك في صورة تساعد القارئ أن يكون منها منهج ودليل عمل للتخطيط الإستراتيجي وإعداد الخطة الإستراتيجية.
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