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Book International Public Relations

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International Public Relations
Qr Code International Public Relations

International Public Relations

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Category: International Monetary Relations [Edit]
Language: Arabic
Publisher:  دار المسيرة للطباعة والنشر
ISBN: 9789957970680
Release Date:
Pages: 456
Rank: 294,237 No 1 most popular
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نظراً لندرة الدراسات العربية التي تناولت العلاقات العامة الدولية بشكل مفصل، فقد جاء هذا الكتاب للتوسع في تعريف العلاقات العامة الدولية وإدارتها، وأهدافها، ووظائفها، وممارستها في المنظمات الدولية والشركات متعددة الجنسية، ودورها في مساعدة المسوقين والمروجين الدوليين للوصول إلى أكبر شريحة ممكنة من الجماهير الدولية، كما تناول دور الاتصال في العلاقات العامة الدولية، الإضافة إلى معرفة المشكلات والتحديات التي تواجهها ممارسة العلاقات العامة الدولية على الرغم من مرور ما لا يقل عن عشرون عاماً على ممارستها على المستوى الدولي.

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