Marketing Research - A Theoretical And Practical Introduction
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Book Marketing Research A Theoretical And Practical Introduction
Copyright reserved
The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
Marketing Research - A Theoretical And Practical Introduction
| Author: | Hamid AlTai |
| Category: | Economy [Edit] |
| Language: | Arabic |
| Publisher: | دار اليازوري العلمية |
| ISBN: | 9789957121457 |
| Release Date: | 22 Jul 2016 |
| Pages: | 384 |
| Rank: | 429,741 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
تعتمد إدارة التسويق إستراتيجياً على أربعة إجراءات جوهرية هي: 1-تحليل التسويقي "Marketing Analysis"، 2-التخطيط التسويقي "Marketing Planning"، 3-التنفيذ التسويقي "Marketing Implementation"، 4-الرقابة التسويقية "Marketing Control".
ولغرض تحقيق هذه الإجراءات بشكل سليقم يتطلب من مديري التسويق توفير معلومات دقيقة حول زبائن منظمة الأعمال الإنتاجية أو الخدمية، المنافسين، الممولين، القوى البيئية المحيطة بالمنظمة المؤثرة في السوق (Market Place).
ويؤكد أحد خبراء التسويق على "أن إدارة الأعمال بشكل جيد تتطلب إدارة مستقبلها، والإدارة المستقبل تعني إدارة المعلومات.
وهذا ما تناوله الكتاب في بابين: الباب الأول: يندرج تحت عنوان "الإطار النظري لبحوث التسويقية"، أما الباب الثاني فقد أتى تحت عنوان "الإطار الميداني لبحوث التسويق".
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Not available digitally or on paper through the Noor Library, it is for rating and review
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