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The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
| Author: | كريسبين سيمون |
| Category: | Strategic Management [Edit] |
| Language: | Arabic |
| Publisher: | دار الفاروق للاستثمارات الثقافية |
| ISBN: | 828036556755 |
| Release Date: | 01 Jan 2008 |
| Pages: | 214 |
| Rank: | 525,659 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
يعد هذا السفر دليلاً لا غنى عنه للاستراتيجيات المتطورة لكل من الشركات الصغيرة ومجموعات الشركات الكبرى على حد سواء، وذلك مع التركيز على دور المحاسب الفعال فى تلك الاستراتيجيات. يلقي الجزء الأول الضوء على عدد من الممارسات المتبعة حاليا فى مجال التخطيط الاستراتيجي أما الجزء الثاني، فيتحدث عن كيفية صياغة تلك الاستراتيجيات، وذلك من خلال استعراض قصة أحد المديرين الماليين الذى يعمل فى أحد الفروع الخاصة بشركة تابعة للقطاع العام.
وبالإضافة إلى ذلك فإن الكتاب يلقى الضوء على كيفية تفعيل دور المحاسب فى صياغة الاستراتيجيات، وذلكل تأكيدا لدوره البناء فى تحقيق أرباح للشركة التى يعمل بها. وحري بنا هنا أن نذكر أن المؤلف تؤكد فى هذا الكتاب على ضرورة تتبع استراتيجيات العمل من واقع فحص دقيق للبيئة التنافسية التى تعمل بها الشركة.
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