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Book Public Relations In Social Institutions Foundations And Principles

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Public Relations In Social Institutions Foundations And Principles
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Public Relations In Social Institutions Foundations And Principles

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Category: Social Relations [Edit]
Language: Arabic
Publisher:  المكتب العلمي للكمبيوتر والنشر والتوزيع
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Pages: 315
Rank: 364,758 No 1 most popular
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نظرا لأن المؤسسات في عمومها سواء كانت حكومية أو خاصة هى جزء من المجتمع الذي نعيش فيه فلابد وان يكون هناك علاقات متبادلة.. بينهما و بين العالم الخارجي سواء كان جماهير أو مؤسسات أخرى.. ومن هذه النقطة احتلت العلاقات العامة مركزا هاما. وعن هذا المجال في المؤسسات الاجتماعية هذا الكتاب الذي تناول فيه الدكتور ( محمد عبد الفتاح) مفهوم العلاقات العامة والحاجة إليها ووظائفها وذلك من خلال لدراستها، كذلك تناول المجتمع الجماهيري والرآى العام.. ليوضح بعدها تخطيط العلاقات العامة والعلاقة بين الاعلام والعلاقات العامة ، الخدمة الاجتماعية واخيرا أخيرا أجهزة العلاقات العامة.

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