Advertising Ethics In Arab Satellite Channels
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Book Advertising Ethics In Arab Satellite Channels
Copyright reserved
The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
Advertising Ethics In Arab Satellite Channels
| Author: | Hassan Niazi AlSaify |
| Category: | Arabic Moral Literature [Edit] |
| Language: | Arabic |
| Publisher: | دار الفجر للنشر والتوزيع |
| Release Date: | 09 Apr 2011 |
| Pages: | 442 |
| Rank: | 650,558 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
يسعى هذا الكتاب إلى تقديم عرض مفصل لكافة الموضوعات والقضايا الإعلانية التى تثير جدلا أخلاقيا بين الباحثين والخبراء والقائمين على صناعة الإعلان حول العالم ، وسبل ضبطها وتنظيمها فى ضوء مواثيق الشرف الأخلاقية المنظمة للعمل الإعلانى والأجهزة المعنية بتنظيم الإعلان عبر مختلف دول العالم كالولايات المتحدة الأمريكية (أكثر الدول إنفاقا على الإعلان) والصين (أسرع أسواق العالم نموها) والمملكة المتحدة (أقوى مواثيق العالم دقة) والحلف الاوربى لمعايير الإعلان(الذى يتمكن من ملاحقة المعلن المخالف فى اى مكان داخل أوروبا) للاستفادة من تجارب هذه الدول الرائدة،إضافة إلى تقديم الرؤية الإسلامية لأخلاقيات الإعلان للتعرف على مدى اتفاق التجارب المختلفة مع وحى السماء مما يساهم فى التأصيل الفقهى للإعلان.
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Not available digitally or on paper through the Noor Library, it is for rating and review
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