The Effect Is The 'psychology Of Persuasion'
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Book The Effect Is The Psychology Of Persuasion
Copyright reserved
The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
The Effect Is The 'psychology Of Persuasion'
| Author: | روبيرت ب شالديني |
| Category: | Persuasion [Edit] |
| Language: | Arabic |
| Publisher: | دار الفجر للنشر والتوزيع |
| ISBN: | 9789773582330 |
| Release Date: | 21 Apr 2011 |
| Pages: | 365 |
| Rank: | 104,525 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
يعد كتاب " التأثير ... سيكولوجية الإقناع " للمؤلف العالم القدير الدكتور روبرت شيالديني – أستاذ علم النفس الاجتماعي – من المراجع الهامة جداً خاصة في مجالات علم النفس وعلم الاجتماع وعلم التجارة بما يشمل هذا العلم الأخير من ميادين عديدة كالتسويق وفن الدعاية والإعلان والتعامل مع الزبائن وغيرها.
لقد أورد المؤلف العديد من المبادئ والقواعد النفسية التي يلجأ إليها البائعون وأصحاب شركات الدعاية والإعلان لدفعنا على أن نذعن لطلباتهم مهما تكن تلك الطلبات، والإذعان هو الرضوخ المرتبط بالظلم, فيعرض الكاتب مثلاً لمبدأ المبادلة ومبدأ الانفعال النفسي ومبدأ الفرص النادرة، وكيف يستغل أصحاب الأعمال تلك المبادئ النفسية للحصول على الربح. ومع ذلك فما يضفي على الكتاب نوعاً من روعة الفائدة العامة هو أنه يتعمد علاج تلك المشكلة بتفسير "كيف نقول لا" لمثل هذا الاستغلال المخادع لتلك المبادئ النفسية.
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The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
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