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Not available digitally or on paper through the Noor Library, it is for rating and review
| Author: | نجلاء أبو جهجه |
| Category: | Western Culture [Edit] |
| Language: | Arabic |
| Publisher: | دار المؤلف للطباعة والنشر والتوزيع السلسلة: Live |
| ISBN: | 9789953764047 |
| Release Date: | 07 Apr 2017 |
| Pages: | 135 |
| Rank: | 512,144 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
الإعلانات لغة عالمية، تعتمد على الذكاء والأفكار الغرائبية، والضخامة الإنتاجية، لكن نظراً لحدة المنافسة، وكثرة الطلب، والرغبة في الوصول إلى المستهلك، ثمة من يبحث عن الإدهاش في طرح إعلانه، فكان أن دخل في حيّز جديد، نستطيع وصفه بالإبداع، فكان أن تحولت الأجساد إلى مساحات إعلانية، وكذلك تم التجرؤ على ما صنّف من المحرمات كرجال الدين والراهبات.
أحياناً تكمن الغرابة في الضخامة، كأن توضع لوحة عملاقة جداً في مكان لا يُرى، إلا من نافذة الطائرة!...
عموماً سلطنا الضوء في عملنا هذا على بعض الإعلانات الغرائبية، وكذلك تطرقنا إلى كيفية صناعة الإعلان، وخبايا ذلك العالم المستند إلى خبراء وعلماء نفس وفنانين لا يخلون من مسحة جنون.
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