Smart Reading Of The Pharmaceutical Companies Market
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Book Smart Reading Of The Pharmaceutical Companies Market
Copyright reserved
The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
Smart Reading Of The Pharmaceutical Companies Market
| Author: | Arthur Cook |
| Category: | Pharmaceutical Chemistry [Edit] |
| Language: | Arabic |
| Publisher: | دار الفاروق للاستثمارات الثقافية |
| Release Date: | 18 Mar 2009 |
| Pages: | 224 |
| Rank: | 585,327 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
يمارس المديرون التنفيذيون فى الشركات الدوائية شكلا من أشكال التنبؤ عند اتخاذ أي قرار، فيعد التنبئ بالمستقبل إحدى الأدوات التى لا غنى عنها لكثير من إدارات الشركات المختلفة، سواء عند إعداد جداول إنتاج الشهور المقبلة أو حتى عند وضع تقديرات السوق لعقاقير دوائية على مدار عقود قادمة،
ويوضح هذا الدليل العلمي الأساس الذى تقوم عليه نماذج التنبؤ الناجحة للمنتجات التى مازالت فى مراحل التطوير، فضلا عن المنتجات التى سبق طرحها فى السواق، بصورة تحقق التوازن بين الإغراق فى المناهج المعقدة والإفراط في التبسيط، كما يستكتشف الكتاب أيضاً عملية التنبؤ لمجال الصناعة الدوائية، مستعرضاً العديد من الأدوات والأساليب التى تستخدم فى إعداد نماذج تنبؤ للمنتجات الجديدة والتى سبق طرحها فى السوق.
لذلك يعد الكتاب دليلاً مفيداً وقيما للقائمين بعلمية التنبؤ ولعدد كبير من متخذي القرار.
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Not available digitally or on paper through the Noor Library, it is for rating and review
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