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| Author: | Tom Richardson |
| Category: | Commercial Law [Edit] |
| Language: | Arabic |
| Publisher: | دار الميمان للطباعة والنشر والتوزيع |
| Release Date: | 11 Jan 2004 |
| Pages: | 531 |
| Rank: | 535,368 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
العمل التجاري إدارة علاقات، هذا لأن العلاقات بين البشر وتواصلهم وتعاونهم بعضهم مع البعض يمثل الأركان الأساسية التي يقوم عليها العمل التجاري، وفي عالمنا هذا الذي تسوقه المعاملات التجارية وتزداد فيه التقنيات الظاهرية مازالت العلاقات التي تمتد على المدى البعيد من العوامل الأساسية لتحقيق النجاح غير أن واقع الحال في معظم الشركات قول: إن العلاقات هي أقل الأصول استغلالاً من جانب إدارة الشركات. ويقدم هذا الكتاب إدارة علاقات 12 مبدأ أساسياً لإدارة كافة علاقات الشركة كأصول على جميع مستويات الشركة، سواء عند التعامل مع العملاء أو حملة الأسهم أو الموردين أو الموظفين أو الشخصيات الاجتماعية البارزة. وتتناول إدارة أصول العلاقات مفهوم العلاقات المباشرة من أعلى مستوى، حيث تشرح كيفية توظيف ما- وأيضاً من- تعرفه في تحقيق النجاح في العمل. العمل التجاري إدارة علاقات هو كتاب يشرح للمديرين وأصحاب الأعمال كيفية التعامل مع كافة علاقات الشركة باعتبارها من قبيل الأصول الإستراتيجية، وكيفية إدارتها من هذا المنطلق.
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