Fashion Marketing
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Book Fashion Marketing
Copyright reserved
The book cannot be previewed or downloaded in order to preserve the copyright of the author and publishing house
Not available digitally or on paper through the Noor Library, it is for rating and review
Fashion Marketing
| Author: | Samia Ibrahim Lotfy AlSamman |
| Category: | Fashion And Clothes [Edit] |
| Language: | Arabic |
| Publisher: | منشأة المعارف |
| Release Date: | 01 Jan 2011 |
| Pages: | 255 |
| Rank: | 321,994 No 1 most popular |
| Short link: | Copy |
| More books like this book | |
Book Description
تم ترجمة هذا الكتاب من جامعة إكسفورد عام 1995 وقد تم اختيار هذا الكتاب لترجمته باللغة العربية خدمة للدارسين سواء في مرحلة البكالوريوس أو الدراسات العليا والمهتمين بمجال التسويق بصفة عامة وتسويق الموضة بصفة خاصة.
ويهدف هذا الكتاب إلى الارتقاء بعملية التسويق لما لها من أهمية حيث تعتبر من أهم العمليات التي يعتمد عليها أي نشاط بشري موجه لإشباع رغبات المستهلك من خلال البيئة التسويقية.
ويضم هذا الكتاب إحدى عشرة فصلاً تبدأ بالتعريفات والمصطلحات المتعلقة بعملية التسويق ماراً بكل من تسويق الموضة والبيئة التسويقية والمستهلك وأبحاث تسويق الموضة وأقسام السوق وتصميم وتسويق المنتجات وعملية التسعير وتوزيع وترويج الأزياء وأيضاً التخطيط لتسويق الموضة.
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Not available digitally or on paper through the Noor Library, it is for rating and review
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